Flyer template
Microsoft Teams backgrounds
Employer Brand
The Employer Brand project was designed to attract young professionals, specifically Gen-Z graduates, to Athletico through a visual identity that remains true to the brand's core but also resonates with a younger audience. In partnership with Red Pepper, we created a recruitment-focused sub-brand that highlights authenticity and real experiences of current employees.
Our approach began with research into what Gen-Z values most, and authenticity stood out as a key factor. To align with this, we chose to share real stories from our physical therapists, showing how Athletico has shaped their careers. This emphasis on personal, genuine narratives was essential in creating a connection with potential candidates.
Below you can see a mood board our team put together as we brainstormed for what we hoped to achieve visually. As you can see, we wanted to use vibrant colors, experimental type, playful shapes, and authenticity.
A mood board that we put together / Page 1
A mood board that we put together / Page 2
Candidate Experience Playbook
Print Materials
Two of the early print materials needed for this campaign were the Candidate Experience Playbook and the Clinician Interview Guide. Both are used by hiring managers to guide them through the appropriate steps to take during the hiring process.
When brainstorming, we played around with shapes organically. Ultimately, that felt too off-brand in our attempts. We did, however, decide to start using the A from our logo as a graphical element on materials.
Clinician Interview Guide
Elevating Secondary Colors
This is the first time that we have used our secondary color palette in such a prominent way. The light blue, green, pink, and purple are a perfect match for the vibrant palette we hoped to use in this campaign.
One way that the colors are being used is when they are paired with the Athletico A-icon in headers, footers, monitor slides, PowerPoint title pages, and more. You will see the color change for variety throughout the project.
This project is also the first time that a secondary color has been allowed to be a full background color on any marketing materials, with the exception of social graphics.
Faculty Roundtable Agenda
