Social Media Graphics
Patient of the Month Template
Each month, Athletico honors our Patient of the Month on social media. Until this renovation, we were using a three year old template which was a simple JPG photo of the patient with their name on the bottom. This post was declining in engagement drastically each month.
We usually see better metrics on animations and videos. I pitched the idea at a team meeting and was given the green light to create the animated template.
I knew that I wanted to find the audio first and let that drive the animation. From a design standpoint, I took inspiration from Apple's animation style. The way that they animate quickly, but subtly, and focus on simple type on clean backgrounds would work well within our brand.
The new animation was a success. Metrics greatly increased from recent months, and the project received great reception from Athletico's leadership team.
