2023 Proven Strategies for Planned Giving Conference. I designed the banner in the background.
Photo Credit: Danielle Crowley
Proven Strategies for Planned Giving - 2023 Conference
At Barnabas Foundation, I played a key role in the successful execution of the Proven Strategies for Planned Giving event, which gathers member organizations from around the world. This annual event focuses on sharing the best practices in marketing, gift administration, and fundraising, all from a Christian perspective. With a mix of keynotes, general sessions, workshops, and personalized 1:1 conversations, the event provides deep insights into effective planned giving strategies.
25.5"x11" brochure to advertise the conference, mailed to members & potential members.
Program Booklet & 2 "Last Chance to Register" Postcards
"Last Chance" Postcards - Front
"Last Chance" Postcards - Back
My Contributions:
I designed a range of marketing and event materials, including:
- Three Retractable Banners: Eye-catching designs to enhance the event space.
- 25.5"x11" Brochure: A detailed guide to the event's agenda and offerings.
- Event Program Booklet: A comprehensive booklet covering all aspects of the event.
- Two "Last Chance to Register" Postcards: Targeted marketing materials to drive final registration efforts.
- PowerPoint Templates and General Slides: Visual support for presentations throughout the event.
- Three Retractable Banners: Eye-catching designs to enhance the event space.
- 25.5"x11" Brochure: A detailed guide to the event's agenda and offerings.
- Event Program Booklet: A comprehensive booklet covering all aspects of the event.
- Two "Last Chance to Register" Postcards: Targeted marketing materials to drive final registration efforts.
- PowerPoint Templates and General Slides: Visual support for presentations throughout the event.
And more! These contributions helped create a cohesive and professional experience for attendees.
I created 3 retractable banners to be used at this conference and future events.
Impact
This year, we expanded our marketing efforts by opening registration to potential members, in addition to current members. The result was a record-breaking number of attendees—the most in the event’s nearly 50-year history. The event also garnered excellent feedback from members, reinforcing its value and relevance in the planned giving community. Unfortunately, I cannot provide official numbers as the information is private.
