Sales Department
Creative Templates
Creative Templates
The problem
Our creative team supports every department in the company, as well as over 1,000 clinics across the country. The problem this presents is that most of our creative work requires a 10+ day turnover time. This can be problematic when opportunities arise last second for internal teams such as Sales to promote our services.
We needed a way to deliver specifically customized materials to the Sales team in less than a day. This also needed to be done in a way that honors our visual identity and voice within our brand guidelines.
The solution
Creating quick access templates for sales team members allows them to create materials on the fly. By utilizing Adobe Express, we are able to not only build templates that allow for quick swapping of text and images, but it gives our creative team complete control over locking down brand assets such as logos, footers, and design elements. Express also allows us to create brand libraries of fonts and colors to prevent sales members from mistakenly creative non-compliant marketing materials.
I was responsible for building out all creative templates. I accomplished this by building in Adobe InDesign, and after creative approval I exported the templates to Adobe Express to finalize the process. We currently have over 30 templates created for the sales team. We are providing the same service for the HR team as well.
Upon creation of the first batch of templates, we provided a live training seminar and digital process guide for all sales team members.