Facebook/IG story graphics for prizes at our booth
Facebook/IG story graphics for free coffee and waffles at our booth
2024 CSM Conference | Award Winning Campaign
For the 2024 APTA CSM Conference, Athletico's social media campaign earned a 2024 Graphic Design USA Health & Wellness Award. My contributions to this project focused on creating engaging and visually appealing social media graphics that resonated with our audience.
My Contributions:
- Facebook/Instagram Stories: I designed a series of stories that highlighted exciting prizes available at our booth, along with interactive virtual pickleball courts. These graphics were designed with a pattern inspired by a pickleball racket, matching the aesthetic of our booth (which also won a GDUSA award).
- Free Coffee & Waffles Story Graphics: To further engage conference attendees, I developed graphics promoting free coffee and waffles, adding a playful and inviting element to our social media outreach.
These designs helped strengthen Athletico's presence at the conference, encouraging participation both in-person and online.
Results:
Aside from the previously mentioned award, we saw 62,584 social impressions and 6,798 engagements over the lifetime of our campaign. Both numbers were an increase from 2023. This was accomplished through graphics, videos, user generated content, and brand partnerships/content swap.
World Mental Health Day 2024
Our creative team decided to start tapping in to more design trends on social media. As I planned ahead for the next month, I dove into what the current trends were, and I began to think of different ideas to incorporate them into my work. Key trends included retro rubberhose characters, calming rhythms, wonder and joy, dynamic dimensions, and nostalgia. Below, you can see some of the mood boards I created for the month's key dates.
This animation taps into several current design trends, including the retro mascot rubberhose animation style, which brings a sense of happiness and fun to the narrative. The story features two flowers: one neglected, aged, and droopy, while the other starts as a small seed.
The animation contrasts the vitality of care versus the consequences of neglect, emphasizing the message: "Nurture the mind to see it flourish." The playful rubberhose aesthetic and the dynamic, expressive characters help deliver an engaging and impactful message about the importance of mental health care.
