Wing is a startup running club that meets up for runs and races and plans to host racing events in the future. I had the opportunity to create a logo for Wing that encapsulates the club's dynamic energy and values. The design incorporates elements of the letter W, track lanes, and a wing shape to represent both movement and the club's aspirations.
I used three warm colors in the logo, each symbolizing one of Wing’s core values: joy, courage, and resilience. This color palette helps to convey the vibrant and uplifting nature of the club while maintaining a focus on strength and perseverance. In the near future, I will be expanding on their brand to develop a cohesive identity that reflects these values across all touchpoints.
Moodboard to guide the direction of the logo, and eventually the entire brand.
