Partnerships 
& Affiliations
Athletico partnerships serve as a way to extend our brand presence in the community and drive people through our doors.
In 2025, Athletico revamped its partnership advertising templates. In the past, we relied on generic designs, but this time we introduced three dedicated categories—each with its own look and feel:
•  Endurance Events
•  Performing Arts
•  Collegiate & Professional Sports
Our creative team was challenged to push the envelope and try things we hadn’t done before. Each designer developed their own concept for all three categories. Ultimately, my concepts were chosen for two of the three.
Endurance Events
Our endurance partners include world famous races such as the Chicago Marathon, Indianapolis Women's Half Marathon, and more. In order to better resonate with endurance athletes, these pieces tell the story of their hard work and training rather than the race itself.
My concept was ultimately chosen for this campaign.
Performing Arts
When coming up with potential concepts for this campaign, I wrote down words that describe performing arts: balance, flight, control, motion. These words drove the direction of my creative choices, especially regarding photography selection, composition, and typography.
My concept was ultimately chosen for this campaign.
Professional & 
Collegiate Sports
These partners have large, global brands and it is an opportunity for us to reach a wider audience. For this concept, I wanted to create a style that would resonate with sports fans rather than just potential customers. I took inspiration from professional sports television broadcasts and in-stadium scoreboard graphics.
Ultimately, we went a different direction and did not use this concept for the campaign. It did, however, receive a great reception. Elements from this idea were incorporated into the final version.
Please check out how I incorporated this campaign into stadiums all across professional & collegiate sports.
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