Stadium ribbon board graphics used at Indiana University for the 2025 football season
Professional & Collegiate Sports
Stadium Graphics
I had the privilege of designing and animating all of our in-stadium graphics for this campaign, which has been a dream of mine for 15 years.
These graphics are currently being displayed throughout professional and collegiate sports venues including, but not limited to, Soldier Field (Chicago Bears), Kinnick Stadium (University of Iowa), Wrigley Field & Lakefront Stadium (Northwestern University).
Most of our ads run on ribbon boards, which presents unique challenges. Every stadium has different size ribbons. We often get opportunities to run ads on very short notice, so it was crucial that I set up the templates in a way that allows dynamic, non-destructive customization of these animated boards.
In order to accomplish this, I utilized expressions, essential properties, and controllers in Adobe After Effects. This allows us to change dimensions and content, and all the elements auto reposition on the boards without breaking any key-frames. All animations are driven using linear expressions, so pacing can be adjusted using a slider.
As this is an extension of the professional & collegiate sports campaign, I utilized elements from that in our stadium graphics, such as the diagonal, colored shapes.